Nowadays everyone has technology within their reach and the closest to them is a smartphone.
In 2022, you will notice that almost everyone around you has at least a smartphone. This is an avenue of opportunities that marketers must take! With technology within reach, the platform of mobile marketing has endless horizons for campaigns and initiatives to take place. But before we get there, what is Mobile Marketing?
Mobile Marketing Explained…
Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. It tailors marketing efforts depending on an individual’s location by utilizing characteristics of contemporary mobile technology, such as location services.
For instance, Mobile marketing by Starbucks can be in a form of an application that members are encouraged to install on their phones and Starbucks will opportune this to reach out to their members to spend more for any incentives.
This is one of the ways that businesses can remain within reach of their members and how they want their businesses to be streamlined for their consumers.
With that in mind, what can marketers do with Mobile Marketing or rather what are the possibilities with it?
Tools of Mobile Marketing
So what are the various tools you can use in mobile marketing? There are simply too many but I will share three major key tools that are popular amongst businesses and consumers.
Firstly, there’s location-based marketing. It is basically the geolocation of your mobile and the nearest businesses can reach out to your if you happen to look for the same item.
For instance, I would like to find the nearest cafe that serves Soy Latte then the nearest Cafe that serves such an item will reach out in ads in searches or even in ads that appear during mobile usage.
Secondly, Mobile apps. Earlier in the article, we mention Starbucks’ mobile application as an example of mobile marketing. Many businesses have also their versions of an app which is inevitable in this day and age.
An existing business entity would venture into making their very own mobile application. Let’s look at our general android application store.
Businesses success can be hidden in Mobile Apps, where the key difference is their reach out to new users or even their existing consumers. For example, mobile apps allow businesses to have a better brand relationship with their consumers.
Lastly, mobile payments. This allows businesses to encourage users to make payments through the platform to have better cashback value or even better deals of vouchers.
Marketers can take advantage of this form of convenient technology to allow more consumers to use digitalized payment platforms. With mobile marketing integrated, they can promote exclusive sales in this way to garner more attention to the business.
Now equipped with this knowledge of mobile marketing, you are ready to venture into the wide world of marketing! I hope it helps. Do let me know your thoughts below!
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